Day 1
Onboarding. Reimagined.

We make
first days
matter.

First Day builds onboarding experiences that actually stick — live orientation, interactive tools, and the people foundation for small companies with big ambitions.

Start a Project How It Works
Built for
Small
Teams
The Process
Simple.
Thorough.
Yours.

Our work starts with understanding your business, people, culture, and goals. It ends with an onboarding experience that new hires remember long after day one.

01
We Learn Your Company
We review your policies, handbook, benefits, pitch decks and key resources, then spend time with your team to understand the culture, values, and everyday experiences that bring them to life.
02
We Build Your Experience
We craft a fully custom onboarding deck and orientation experience that reflect who you are — not a template, not a shortcut.
03
We Show Up
Optionally, we lead your orientation meeting directly — so your new hires get an expert-facilitated welcome from day one.
04
We Grow With You
Need policies created or refreshed? We handle that too — keeping your people infrastructure current and compliant as your company grows.
What We Do
Everything your
new hire needs
on day one.
The Welcome Experience
A fully custom, branded new hire orientation deck — covering your company story, team, culture, tools, and what to expect in the first 30 days. Built from scratch, not a template.
Live New Hire Orientation
We run the room. We lead your orientation session directly — bringing warmth, expertise, and energy to your new hire's very first meeting at the company.
Policy Creation & Refresh
We build the frameworks your people infrastructure runs on — from offer letter language and onboarding checklists to harassment policies, manager guides, and comp frameworks that hold up as you grow.
People Infrastructure & Audit
Not sure what's missing? We assess your current onboarding and HR infrastructure, identify the gaps, and tell you exactly what needs attention — before it becomes a problem.
Companies We've Supported
Why It Matters
The first day
sets the tone
for everything.
New hires who have a structured onboarding experience are significantly more likely to stay beyond year one.
Most small companies rely on ad hoc, informal introductions — leaving new hires to figure things out on their own.
First Day gives small teams access to the kind of onboarding infrastructure that only the biggest companies have built.
69%
of employees are more likely to stay for 3+ years after a great onboarding experience.
2–3x
faster time-to-productivity for new hires who go through structured orientation programs.
Day 1
is the most important moment in an employee's entire tenure. We help you get it right.
Our Team
People people.

First Day was built by two HR leaders who've spent careers inside some of the most admired companies in entertainment, advertising, and media. We've seen what a great first day does for a team — and what's lost when it's overlooked. We built First Day to make sure yours gets it right.

Jordan Peabody
Jordan Peabody
Jordan is a seasoned HR leader who brings strategic insight, talent development, and operational excellence to the creative industries spanning entertainment, media, and advertising. With experience in both corporate and startup environments, she bridges creative ambition and people strategy to build scalable HR systems and cultivate best-in-class talent practices. Throughout her career, Jordan has partnered with some of the industry's most admired companies — including Higher Ground Productions, Ogilvy & Mather, Netflix, and William Morris Endeavor — to help teams do the best work of their careers.
Katherine O'Connor
Katherine O'Connor
Katherine is a culture architect and people operations leader with deep roots in the advertising and creative industries. A former leader of Ogilvy & Mather's Atlanta office and David The Agency in Miami, she brings agency-side precision and creative sensibility to every engagement. Katherine understands that great onboarding isn't just about information transfer — it's about making people feel like they belong somewhere worth belonging to.
Get in Touch
Let's build
something great.

Whether you're just getting started or scaling fast, we help companies build the people infrastructure to support what's next. If first days matter to you, let's talk.

"The first day sets the tone for everything that follows."
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